Gary Marcoccia    HTML | PDF
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Branding, content and product development expert uniquely positioned and eager to contribute innovative, new media marketing methodologies with enthusiasm, professionalism and leadership.


Owner and Brand Manager at, Inc., one of Utah's first mountain and skiing-lifestyle web media companies, and now an emerging influencer marketing platform for outdoor brands.


GravityFed – Owner (1999 to Present)

Co-founded one of the first outdoor lifestyle website communities about skiing in the Utah mountains. Responsibilities involved all aspects of launching and then running the business, including managing a team of writers, branding, marketing, website development/maintenance, promotions and local outreach.

GravityFed still operates as a media company and outreach consultant with the original founders managing the business affairs of several websites and one employee.*

Director of Helping – Owner (2015 to Present)

Founder and sole proprietor of a digital marketing agency specializing in affiliate, influencer and content marketing. The Director of Helping is dedicated to being a good mentor, providing quality service, preserving the integrity of digital marketing and helping others succeed online.

Director of Helping's clients leverage over 17 years of online business experience in affiliate marketing, branding, communications, content, influencer marketing, outreach and PR.

Cornell University – Marketing & Communications Manager (2015 to Present)

Content and marketing asset management (print and digital) for university Campus Life and Living at Cornell clients. Responsibilities include websites and social media, facilitating the production of print promotional material, managing student staff, copywriting, and producing/distributing press releases.

Additional responsibilities include spearheading and implementing a project management system for the department, as well as a comprehensive social media strategy.

AvantLink – Co-founder, Vice President of Marketing (2005 to 2014)

Co-founded what has become a respected affiliate marketing network. Working from home to save on costs, the founders were able to penetrate a competitive market within five years, and cash flow all subsequent growth. My roles were refined to PR, branding, marketing, communications, planning, hiring and employee cultivation.

From a foundation of advanced technology and effective brand leadership, AvantLink has become a widely recognizable and respected company in the performance marketing space.

Backcountry – Affiliate Program Manager (2003 to 2005)

Managed day-to-day operations and sales optimization of the affiliate marketing channel during a period of intense scaling and company growth. Among other online communication and branding components, this role included relationship building, communications, web-based recruiting, partnership retention and contribution of creative marketing insights.

During this time frame the affiliate program generated 8%-10% of company revenue annually with nearly 10,000 publishers referring customers and sales.

Skill Set

  • Affiliate Marketing (CPS, networks, publishers)
  • Branding (implementation, management, recognition)
  • Business (execution, marketing, start-up)
  • Content (curation, deployment, marketing)
  • Copywriting (ads/banners, press/news, websites)
  • Influencer Marketing (engagement, outreach, platforms)
  • Management (hiring, guidelines, training)
  • Outreach (bloggers, brands, influencers)
  • Sites/Blogs (analytics, html/css, optimization)
  • Technical Writing (agreements, policies, terms of use)


  • Alfred University, Master of Professional Studies, B.A.

*GravityFed has re-branded, and we are in the process of deploying a platform that brings together qualified outdoor influencers, and brands interested in working with them. The platform primarily facilitates inclusive marketing campaigns that measure user engagement.