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Gary Marcoccia
Digital Marketer,
Brand Builder


 Personal Info                 

7879 Cedar Way
Park City, Utah 84098
435-659-4781
garymarcoccia@gmail.com

LinkedIn Profile
linkedin.com/in/garymarcoccia

Timeline of Experience
directorofhelping.com#about

 Hard Skills                      

Affiliate/Influencer
Stars

Brand Management
Stars

Content Deployment
Stars

Copywriting
Stars

Marketing Strategy
Stars

Social Media
Stars


Professional Statement

Digital Marketer and Leader with over 15 years of experience in Strategic Marketing, both client and agency side, focused on Brand Building and Customer Acquisition. Specialized in Affiliate, Influencer, and Social Media Marketing.

Experience

GravityFed, Co-founder/Chief Business Officer, Jan 2001 - Present
  • Created one of the first mountain culture website in Utah dedicated to outdoor lifestyle.
  • Launched and grew to profitability several additional lifestyle websites including The Daily POW.
  • Executed re-brand and co-lead project management for platform development on flagship website.
Cornell University, Marketing Manager, Jul 2015 - Jun 2017
  • Produced marketing assets and collateral for Campus Life and Living at Cornell division clients.
  • Managed the product development, roll-out, and marketing strategy for Cornell Dining Now.
  • Created reporting framework on analytics and engagement for public-facing website tools and applications.
AvantLink, Co-founder/VP Marketing, Oct 2005 - Dec 2014
  • Developed and executed go-to-market and demand generation strategies for innovative new SaaS product(s).
  • Created and managed the execution of annual marketing plans to sustain growth through start-up phase.
  • Contributed significantly to milestones of "profitability" and "debt-free status" within five years.
Backcountry, Affiliate Program Manager, Sep 2003 - Oct 2005
  • Head of operations for the affiliate marketing channel during early growth stage for the company.
  • Developed, managed and provided support for hundreds of publisher relationships.
  • Channel generated 6-8% of revenue with 60% of sale referrals being new-to-file customers.
Education

Alfred University, M.P.S. Community Services, B.A., Sep 1991 - May 1997
  • Earned Bachelor of Arts in Criminology, Pre-Law.
  • Earned Master of Professional Studies in Community Services.
  • Discovered HTML through graduate school elective course work.
Areas of Expertise

Affiliate Networks, Ambassador Management, Blogging, Branding, Communications, Content Creation/Deployment, Copywriting, Ecommerce, Entrepreneurship, HTML/CSS, Influencer Platforms, Leadership, Management, Marketing Strategy, Outdoor Industry, Press Releases, SEO/SEM, Social Media

Collaboration Tools & Software

Assembla, Basecamp, Bootstrap, Dreamweaver, Google Analytics, HubSpot, Illustrator, MailChimp, Media Rails, Photoshop, Salesforce, Sharepoint, Shopify, Slack, Wordpress